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Dropshipping Low Customer Conversion Rate?

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dropshipping low customer conversion rate

Dropshipping Low Customer Conversion Rate

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One of the biggest struggles for dropshipping beginners is dealing with a low customer conversion rate. We hear questions all the time asking for recommendations to help Shopify store owners raise their conversion rates. But first, what’s a customer conversion rate?

The customer conversion rate is the percentage of customers who visit your store and make a purchase. If we have 100 customers visit our dropshipping store and 3 of them make purchases, then our conversion rate is 3%.

What’s a good customer conversion rate for a Shopify dropshipping store?

Successful dropshipping stores typically have customer conversion rates between 3 – 5%. Now this number may vary depending on the niche and price points of the products sold. Stores selling higher ticket products may have a low customer conversion rate and still be very profitable. On the other hand, dropshippers selling lower ticket items will likely need to have a higher customer conversion rate to be profitable.

Your customer conversion rate is the metric that will make or break the success of your dropshipping store. Imagine if you were able to increase the conversion rate by just 1%. Out of 100 customers, you get 4 purchases instead of 3.

What will that do for your business?

Most likely it will put you over the hump of the advertising costs, Shopify subscription costs, app costs, and product costs allowing to be actually make some money! Depending on the products your selling, that could be an extra $20, $50, $100, or $1000 in your pocket just by increasing your conversion rate by 1%.

So in this article we’re going to help you bridge that gap from a low customer conversion rate to a higher one that allows you to be even more profitable!

3 Keys to Instantly Boost a Low Customer Conversion Rate

High Quality Copywriting

In most cases the #1 determining factor that differentiates a store that isn’t profitable from one that makes thousands of dollars each day is having the ability to write persuasive sales copy that allows you to sell almost anything to anyone.

Take a look at your current product pages, do they look trustworthy? Would you buy from your own website? Does your sales copy create a bridge between the customers problems, wants, desires and the solution that your product provides? Is your offer so strong that it’s nearly impossible to turn away?

Creating a high converting product page is a skill that needs to be developed to be successful not only for dropshipping, but in all types of businesses.

The best resource that we have found to develop high quality copywriting skills and gain access to plug and play swipe files is David Sharpe’s Copywriter’s Playbook.

One of the biggest advantages of the Copywriter’s Playbook is you learn to craft copywriting that won’t get your Facebook ad accounts shut down and will even have the most skeptical people clamoring to purchase your product.

But you want to know the best part?

It’s only $1.

Yes, for just $1 you can learn to craft extremely high quality copywrite that will greatly increase your dropshipping low customer conversion rate. Download David Sharpe’s Copywriter’s Playbook today to take your Shopify store to the next level!

copywriters playbook

Faster Shipping Times

One of the biggest reasons so many dropshipping stores experience low customer conversion rates is due to the long shipping times. AliExpress has only gotten worse and worse when it comes both to shipping costs and shipping times. During the pandemic e-packet shipments were completely shut down, causing major headaches for those dropshippers who chose to fulfill orders using that method. Other methods were also heavily delayed by 2 – 3 weeks.

Imagine how many more customers would decide to make a purchase if you could offer them express 4-7 day shipping on US orders and guaranteed 8-15 day shipping for international orders.

Well we’re going to let you in on a little secret that will allow you to do this for your customers. We’re happy to share the best dropshipping fulfillment service that we have used for years allowing us to avoid the headaches of AliExpress and offer our customers express shipping times.

Welcome to Zendrop!

Not only do they offer express shipping, but they also source any product for you if it’s not already in their extensive product database. They also offer private labeling, custom packaging, a personal dropshipping agent, and much more. Zendrop is a must have for any Shopify store owner, especially if you want to increase your dropshipping low customer conversion rate.

Zendrop offers a free plan for anyone who wants to try out their platform, click the following link to get started:

Zendrop Dropshipping Fulfillment Service

dropshipping low customer conversion rate

Product Page Organization

One of the biggest mistakes we see dropshippers make is crafting poorly organized product pages that simply won’t sell. All the time we review stores for clients that will have the variant options incorrect, the compared price lower than the sale price, no images, no videos, no reviews, etc.

Think of a recent online purchase you made? How was the sales page set up?

It probably had some social proof in the form of reviews from customers. It probably had high quality images, and maybe even a video that showed the product being used in more detail. It probably had a creative product name, and captivating headlines that hit on specific pain points of customers.

Crafting a high quality product page will make a huge difference in increasing your low customer conversion rate. Luckily for you, we’ve already created an article to help put you on the right track. Checkout the following blog post to get started:

High Converting Dropshipping Product Pages

Quick Recap: 3 Keys to High Customer Conversion Rates

Before you do anything else, work on your ad copy and sales copy. Learn how to write copy that won’t get your ad account disabled and will be so enticing even the biggest skeptics will be clamoring to buy your product.

Get the Copywriter’s Playbook for just $1 today.

Drop AliExpress and all of the bullshit that comes along with the long shipping times and angry customers. Sign up for Zendrop today for free and begin offering your customers guaranteed express shipping times!

Organize your product pages the right way. Use this article to learn how to start increasing your low customer conversion rates right away!

Also, be sure to take advantage of the free 90 day Shopify trial while it still lasts. Typically the free trial only lasts 14 days, but this limited-time extended offer will save you $100 dollars over the first three months. Don’t miss out!

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