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Affiliate Marketing Value Ladder

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affiliate marketing value ladder

Affiliate Marketing Value Ladder

If you’re really looking to be successful with affiliate marketing, or really any form of online business, understanding the importance of a value ladder is key. Relationships with potential customers takes time to build.

99.9% of customers don’t trust you from the start. They simply aren’t ready to put their trust in you or your product and hand over their hard-earned cash.

Copywriting skills are a great tool to help bridge the gap between skeptic consumers and happy customers, but most people haven’t fully developed these skills yet. So how else can we build the bridge to help our customers help themselves by purchasing our products or service?

Offering a High Value Content Offer that’s so irresistible they immediately pull out their credit cards and sign up.

DISCLOSURE: This post may contain affiliate links, meaning we get a commission if you decide to make a purchase through our links, at no cost to you. Please read our Disclosure for more info.

Welcome to the Affiliate Marketing Value Ladder!

affiliate marketing value ladder

How Does the Value Ladder Work?

It’s all about building trust with your customers through high quality sales copy, offering them an irresistible high value content offer, and getting them in the door and primed for your next level offers.

What do we mean by getting them in the door with a high value content offer?

Offering your customer something that provides a ton of value for them by helping them solve a problem they experience for a very low price. For example, for someone who is new to dropshipping you can create a mini course or PDF that shows them how to set up a Shopify store correctly for only $1. Anyone who has had trouble doing it on their own will very likely jump on the offer since it contains so much value for such a small price.

Now you’ve gained their trust since you helped them build a dropshipping store for just $1. They probably spent days upon days trying to figure out what was wrong with their store and you helped them solve their issues. They now view you as a niche leader and have put their trust in you to provide them awesome value allowing them to reach their hopes and dreams.

Since you collected their email from the start, it’s time to start following up with your new customers a few days after they’ve had the chance to build their dropshipping stores using your course. In these next emails you will be offering even higher value content for a higher price while climbing the value ladder.

You can offer them a Facebook Ad course for $49. Then you could offer them membership into your agency for a fee of $299/month. Next you could offer them 1 on 1 student mentorship for $1,000/month. The list could go on and on, but notice how we’re climbing the value ladder. Depending on your customer’s decisions to choose any of the upsells should guide your email sequence. If someone doesn’t pick up any of the lower end upsells, it’s probably not a good idea to offer the most expensive upsell just yet. They’ll need a little more priming, so it’s a good idea to send them articles that are related to dropshipping that can help them out.

affiliate marketing value ladder

Affiliate Marketing Value Ladder

As we have begun to pivot more towards affiliate marketing in recent weeks, we have quickly learned that choosing offers with a quality value ladder and back-end is key to making money. You want to choose offers that have a quality front-end offer for a reasonable price and also have a solid email sequence with multiple upsells in the back-end.

Unlike dropshipping, the whole purpose of affiliate marketing advertising is to get people through those cheaper front-end offers and begin the process of walking them through the value ladder. The purpose of a Facebook ad campaign isn’t to be profitable from the start, the goal is actually to be right around break-even. If you can achieve a break-even campaign, the rest is gravy!

Unlike dropshipping, you don’t need to worry about product costs, AliExpress suppliers, long shipping times, angry customers, and much more. With affiliate marketing, once you break-even with your marketing spend everything else is straight profit and completely hands off! Once you get people into the value ladder you just let the company do the work and make commissions on each upsell.

For these reasons and a few more, we’ve been making the transition away from dropshipping and towards affiliate marketing in recent weeks.

How Can I Get Started?

All of this has been made possible by David Sharpe’s 15 Day Business Challenge. If you’re someone who wants to create a high ticket, high profit online business and build multiple streams of revenue than this program is for you. Not only does he provide everything you need to get your online business up and running successfully in 15 days, he also provides you with a personal advisor to help you every step of the way and offers several opportunities to learn how to make affiliate sales without a huge following, build and sell your own courses, create a YouTube channel from scratch, and much more. To top it off, he does all of this for just $7.

Legendary Marketer 15 Day Challenge Review

If you want to get started creating your online business the right way, checkout the Legendary Marketer 15 Day Business Challenge today!

If you want to learn how to bring in new leads for your business, whether you’re dropshipping, an affiliate marketer, or have your own physical location and practice we highly suggest you checkout 15-Second Free Leads . You will learn the fastest and easiest ways ever to get free leads for just $1.

15 Second Free Leads

If you want to learn to write sales copy that doesn’t get your Facebook Ad account disabled and will have even the most skeptical people clamoring to buy from you we suggest you checkout the Copywriter’s Playbook for only $1.

Copywriter's Playbook

For more information on how to build multiple streams of income online, checkout a few of our recent blog posts: