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Pioneer Product Research Method

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Pioneer Product Research Method

If you’ve been dropshipping for a while, or have just begun doing some research, you may have come across Noah Brewer’s Pioneer product research method.  It’s the strategy that he’s used to build multiple seven figure ecommerce stores.  It’s so successful because not a lot of people are doing it.  Most dropshippers use the copycat method when choosing products to test.  This method consists of the usual product research strategies.  People search Facebook for trending dropshipping products, then locate suppliers on AliExpress with a good rating and thousands of orders.  They then put their own spin on the marketing angles and targeting to test these products.  The highest converting dropshipping product videos are available at Viral Ecom Vidz. They will work with you to put your marketing angle into any video, or let them do the work and provide you with a video that has already been proven to work.

The copycat method is great for those just getting started dropshipping as it can be great for getting some quick sales right off the bat.  The issue comes with scaling these products.  There’s usually a cap to how many sales you can get since these products are saturated and have been dropshipped by hundreds of people already.  An example of a copycat product is fitness resistance bands.  Especially with many people staying at home and the gyms closing due to the coronavirus, hundreds of dropshippers are running ads for these elastic bands.  After a quick search on AliExpress you can find a supplier who has over 10,000 orders with a 4.7 rating.  This is a perfect example of a product that you can use if you’re just starting out or have an idea of how to create a unique marketing angle.

Copycat method

Now let’s talk about the Pioneer product research method.  As Noah says, pioneers are those who are the first to discover something new.  That’s exactly what this method entails.  You will be looking for products that have no competition.  They haven’t been dropshipped before so they will be new to the market.  All of the research takes place on AliExpress by searching through each specific product category using specific criteria.

The Pioneer product research method’s criteria includes:

  • The product must solve a problem, or
  • Look nice & create a desire
  • It must cost at least $25 on AliExpress
  • Filtering products by “Newest” & 4 Stars and up
  • Use your gut or experience to decide which products to test

It’s really as simple as that.  Search through each product category looking for products that either solve problems or have some sort of Wow factor.  Filter each search by setting the minimum price to $25, choosing “Newest”, and selecting 4 stars and up.  From here it’s all about having the dropshipping eye and looking for products that you feel like could become potential winners. 

Pioneer Product Research Method

Once you’ve found a few potential products you can search Facebook to see if there are dropshippers running advertisements for those products.  If you don’t see any videos or images with the product it probably hasn’t been dropshipped before and will fit the pioneer product criteria. Viral Ecom Vidz will search across the internet to locate the best product clips and create a high converting video for each Pioneer product.

Another method you can use to help jump start your research is Amazon Movers & Shakers.  This filter shows which products have become the most popular each day on Amazon within each product category.  I like to go through a few of the categories each day to get an idea of what people are buying right now.  This is also a great method for those who don’t have any experience to gain some insights into the types of products that people buy online.  You’ll probably be surprised by the broad scope of it.

Pioneer Product Research Method

The Pioneer product research method is as simple as that.  It’s harder to initially get sales using these products, but when you find products that sell you’ll be able to scale them to the moon.  Noah’s pioneer method is an example of a blue ocean strategy in ecommerce. Make competition irrelevant by choosing products that the market hasn’t seen before.  Become the first to enter a successful market and you’ll never look back.

If you want to learn more about this strategy you can read this blog post by Team Primatus.

Checkout Noah’s full Pioneer product research method video below:

I hope this article has provided you with enough value to go out and begin finding your own winning dropshipping products. If you are interested in learning more, checkout a few of my latest articles about dropshipping: